Marketing Management

Marketing is an important function that brings companies and clients closer together. Marketing management and establishing a marketing orientated organisation with the emphasis on the customer is a core component in an organisation’s success.

Why study the Marketing Management programme?
 
The programme introduces students to the crucial role that marketing plays in business development. Holders of our Marketing Management qualifications will have a good knowledge and understanding of the key principles of marketing and will be able to relate this to the workplace.
 
Programme structure
 
Level 4 Diploma
 
Compulsory units
  • Introduction to Business
  • Introduction to Marketing
  • Introduction to Quantitative Methods
  • Introduction to Business Communication
 
Level 5 Diploma
 
Compulsory units
  • Marketing Policy, Planning and Communication
  • The Business Environment
  • Organisational Behaviour
  • Managing the Customer Relationship
  • Principles of Marketing
  • Marketing Information Systems
Optional units (choose two from)
  • Principles of Business Law
  • Quantitative Methods for Business Management
  • Sales Management
  • Economics for Business

Level 6 Diploma

Compulsory units

  •  International Marketing
  • Contemporary Issues in Marketing
  • Integrated Marketing Communications
  • Strategic Marketing Management

 Optional units (choose one from)

  • Corporate Strategy and Planning
  • Project Management

Entry requirements

Entry requirement for Diploma Level 4
 
Candidates of all educational backgrounds are welcome and no formal entry qualifications are required.However, applicants should have attained GCSE or equivalent in Mathematics and have demonstrated competence in English Language.
 
Entry requirement for Diploma Level 5
 
Applicants must have attained at least one of  the following:
  • An ABE Level 4 Diploma or equivalent
  • Two GCE A levels or any Level 3 equivalent together with four GCSEs at Grade C or above, including English and Mathematics
  • BTEC National Diploma or overseas equivalent
Entry requirement for Diploma Level 6
 
Applicants must have attained at least one of the following:
  • An ABE Level 5 Diploma or equivalent qualification from another internationally recognised awarding body or approved Overseas Institute of Higher Education
  • A UK Degree or Overseas equivalent, awarded by a recognised university, or a BTEC HND
  • Five years’ managerial experience